Through this pandemic crisis, we need smart and skilled innovators like Christopher Robertson. As the director of Future Global Innovations at Adidas, it is his job to transform existing concepts and materials to create better products. His leadership and hard work have already led to various successful projects.
Christopher Robertson is a man of spearheaded decisiveness. His secret? Perfecting the basics. He also believes in the importance of being process-oriented over obsessing over results. Because of this, his energy and his vision become aligned. He knows his purpose and walks his Why every step of the way.
His desire to collaborate with innovative people, challenge existing perspectives and adapting a consumer-centric mindset led to amazing accomplishments in the footwear industry.
In this interview, Christopher Robertson talks about the creative ways he faced obstacles in his career. He also shares about the value of failure and the role it plays on innovation and self-improvement.
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Anna van Boetticher’s courage and passion to explore the unknown is truly inspiring. Learn how she deals with extreme pressure and strange environments. Listen to her Innovator Diaries interview here.
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